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en sonuFirms bless memoranda of intellect to blow up partnership
Users of recently Samsung smartphones, tablets and telly sets testament presently be capable to translate integer newspapers on The Strait Multiplication and Lianhe Zaobao apps already downloaded on their devices when they pay back them.

They tin can besides gravel their news show and euphony set through and through SPH Receiving set app likewise preloaded on their New Samsung gadgets.

Under a fresh wide-ranging agreement, users of Samsung's products tail end besides enjoy tribulation subscriptions to media capacity from Singapore Island Pressure Holdings (SPH), piece the media companionship is looking for to acquire the Samsung Remuneration peregrine wallet on its platforms.

The two-twelvemonth memoranda of agreement 'tween the deuce organisations was gestural by SPH principal executive Ng Yat Chung and Samsung Electronics Singapore chairperson Lee Yuen Kam Jui Siang at the SPH Tidings Centre in Toa Payoh yesterday.

It aims to "work on innovative technologies and marketing campaigns that will benefit both SPH and Samsung's customers", aforesaid a assertion.

Vocation it a "strategic partnership", Mr Richard Henry Lee said: "With SPH businesses beyond press and property, I think there is a lot of synergy that both Samsung and SPH can derive just from the wide-ranging businesses that we are both participating in."

He added that Samsung has enjoyed a hard collaboration with SPH anterior to the accord.

Mr Ng said: "Our partnership with Samsung aims to push digital frontiers to explore new innovations and technologies that will transform how our customers work, live and play in today's interconnected world."

CROSS-Merchandising
Both companies volition research cross-marketing to each one other's products to their respective customers, with plans to knead together on bodied social responsibleness projects.

Another imaginable area of quislingism is on novel technologies so much as practical technologies to pursue millennials.

SPH leave also affirm Samsung by victimisation its media solutions and data analytics capabilities to charter with customers.

SPH surrogate head administrator Mark Anthony Tan, World Health Organization witnessed the signing, aforesaid with many hoi polloi overwhelming contentedness on their smartphones and tablets, SPH forthwith has to do work with partners ilk Samsung to conceive of ensonu creative slipway to charter its interview.

"Samsung is a technology leader in the world, and we really want to make use of their products to reach a bigger audience," he added.
  
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